Just the other week, Schwarzkopf sent me to VAMFF to scout out trends for Autumn/Winter ‘16 and get some serious fashion inspiration.
This year VAMFF moved from its usual dockland’s site and spent its 20 year anniversary at the grounds of Melbourne Museum and the Royal Exhibition Building. The atmosphere of VAMFF this year was bustling, with heaps of photo taking, people watching and major oohing and ahhing.
Some of the activities at the festival plaza included the Priceline Beauty School, which was busy all day and night with festival goers getting make overs, while learning and updating their hair and beauty knowledge with industry experts. The runway bar was an endless buzz of chatter, BNKR and Samsung pop-ups at everyone’s disposal to take the perfect selfie and a Diesel world interactive exhibition showcasing its history and success throughout the years.