Hair Inspiration

What You Need To Know About AW16 Trends

by Schwarzkopf AU

Just the other week, Schwarzkopf sent me to VAMFF to scout out trends for Autumn/Winter ‘16 and get some serious fashion inspiration. 

This year VAMFF moved from its usual dockland’s site and spent its 20 year anniversary at the grounds of Melbourne Museum and the Royal Exhibition Building. The atmosphere of VAMFF this year was bustling, with heaps of photo taking, people watching and major oohing and ahhing.

Some of the activities at the festival plaza included the Priceline Beauty School, which was busy all day and night with festival goers getting make overs, while learning and updating their hair and beauty knowledge with industry experts. The runway bar was an endless buzz of chatter, BNKR and Samsung pop-ups at everyone’s disposal to take the perfect selfie and a Diesel world interactive exhibition showcasing its history and success throughout the years.

The show was about to start so we were ushered down into the cool Melbourne Museum carpark. It (literally) had an underground subculture vibe which really set the scene for the runway.

Kingkang Cheng kicked off the show with oversized silhouettes and neon lighted chokers, which created an electric buzz down the runway and set the mood for the rest of the show.

Emma Mulholland had everyone pulling out their phones to capture every eccentric outfit on snapchat, making sure all their friends get some serious FOMO. P.A.M. who stormed through with the fastest walk I have ever seen down a runway, wearing powerful androgynous designs, which shouted ‘you ain’t messing with my clique’ Kanye attitude. The whole team stormed through to finish off the show with a bang.

Photo credit: @nynnobelair

One of the reasons I love fashion week is for the people watching. I love street style as it gives me a sense of Melbourne’s fashion identity along with a whole lot of local designer’s garments on display. This year hair buns dotted the heads of many, as a no fuss up-do for the relaxed Melbournian, instantly making anyone look youthful.  Hair on Runway 7 was untamed, unbrushed with messy fringes, whereas festival goers were more laid back with girls sporting wavy bob cuts or had their hair in straight strands with blunt-cut ends.

@klarabelle in all black, @the3000chapter in all white, photos by Christina Di 

Photo credit: @simple.blanc

As Melbourne’s fashion goes, we all love our monochrome. Lots of all black and all white outfits using texture, shapes and silhouettes to make garments into statement pieces. Other trends included lace up detailing, oversized coats, V necklines and white sneakers.

All in all it was a great week, filled with inspiration, shoe envy and definitely a few additions to my lust list. Thanks again to Schwarzkopf for bringing me to the show! Until next year VAMFF!

Photo credit: @nynnobelair

Photo credit: @nynnobelair

Photo credit: @nynnobelair

Photo credit: @nynnobelair

Photo credit: Maria Decker

Photo credit: Maria Decker

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