Image credit: @Kimkardashian
Remember when Kim Kardashian launched her new platinum look on Instagram and sent the world into a flap? You may have heard about her secret weapon, a little something called “PLEX” technology.
Before PLEX, going from dark brown to platinum blonde simply wasn't possible for Kim (or anyone else), without seriously damaging her hair. PLEX is an amazing technology, and we have just launched it in our LIVE Salon Permanent home hair colour range; making this once salon-exclusive technology available to EVERYONE, no matter what your beauty budget.